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Copa America 2024
3rd most watched soccer competition worldwide
World Cup 2026
World Cup Final: 25M+ viewers in 2022 (up 31% from 2018)
FIFA Club World Cup 2025
Tournament made up of the best 32 club teams in world football
Los Angeles Olympics 2028
16 Men’s teams, and 12 Women’s teams from around the world compete for Gold, Silver, and Bronze medals
ALIGN YOUR BRAND WITH THE YOUNGEST, MOST TECH-SAVVY AND DIVERSE AUDIENCE IN PROFESSIONAL SPORTS
Average Age
37 yrs
Gen Z & Millennial Fans
67%
Digitally Native: Social Media Users
77%
Hispanic Fan Base
31%
Female Fan Growth (YoY)
42%
Forge authentic partnerships that drive action